Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiativesSavvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essentia
Open Library Books
| Title | : | Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers |
| Author | : | |
| Rating | : | 4.69 (204 Votes) |
| Asin | : | 0470442557 |
| Format Type | : | Hardcover |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2010-01-07 |
| Genre | : |
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiativesSavvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.
- Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
- Reveals how word of mouth disperses online
- Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
- Explains how to design online word of mouth campaigns
- Includes measurement tools to gauge the impact word of mouth campaigns
Editorial : From the Inside FlapPut online word of mouth to work right away for your organization! Implementing Word of Mouth Marketing coaches you through every step, from identifying your own set of online influencers to crafting the stories that will resonate with your consumers and spreading messages through cybercitizens who are social media experts. Filled with case studies and best practices, this timely book delivers smart social media plans, relevant examples, and cost-effective tactics you can use immediately.
Written by social media expert Idil Cakim, this revolutionary book shows you how to:
- Use the Web to find, gather, and spread information
- Spot online conversation leaders, earn their trust, and start long-term relations with them
- Launch word-of-mouth programs
- Understand social and cultural trends
- Dialogue effectively with your audience
- Transform cybercitizens into advo
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Using personal experience along with one o
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