E-marketing: International Editions The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. It brings traditional marketing coverage up-to-date with a thorough, incisive
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| Title | : | E-marketing: International Editions |
| Author | : | |
| Rating | : | 4.69 (753 Votes) |
| Asin | : | 1292000414 |
| Format Type | : | Paperback |
| Number of Pages | : | 496 Pages |
| Publish Date | : | 2013-09-18 |
| Genre | : |
Editorial : About the AuthorJudy Strauss is Associate Professor of Marketing at the University of Nevada, Reno. She is an award winning author of 12 books and numerous academic papers in Internet marketing, advertising, and marketing education. Strauss is co-author of the trade book Radically Transparent: Monitoring and Managing Reputations Online, and textbooks Building Effective Web Sites and the E-Marketing Guide. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches undergraduate and M.B.A. courses in marketing communications, Internet marketing, and marketing management and has won two college-wide teaching awards. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance M.B.A. and marketing B.B.A. at University of North Texas.
Raymond D. Frost is a Professor of Management Information Systems at Ohio University. He has published scholarly papers in the inf
For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues.A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the
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