Design DNA - Logos: 300+ International Logos Deconstructed Design DNA: Logos is a practical and inspirational guide to logo design, and an invaluable sourcebook for any logo designer. The logos in Design DNA: Logos are organized by industry sector, and each l
Open Library Books
| Title | : | Design DNA - Logos: 300+ International Logos Deconstructed |
| Author | : | |
| Rating | : | 4.96 (353 Votes) |
| Asin | : | 1440310335 |
| Format Type | : | Paperback |
| Number of Pages | : | 240 Pages |
| Publish Date | : | 2010-12-30 |
| Genre | : |
Design DNA: Logos is a practical and inspirational guide to logo design, and an invaluable sourcebook for any logo designer. It works on two levels, first by showcasing over 500 successful logos from around the world and then by analyzing how these logos are constructed to communicate and convey brand value. The logos in Design DNA: Logos are organized by industry sector, and each logo is deconstructed to reveal creative solutions by examining and discussing the choice of font, color, characteristics, and imagery and getting to the very heart of its design DNA. The design briefs and company histories illustrate how and why the logo design successfully portrays its message. Case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. Focus On sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design.
Editorial : About the AuthorMatthew Healey is a brand consultant and graphic designer. He sharpened his design and typography skills at advertising agencies in New York City and Prague, and has worked on successful branding and design projects in Eastern Europe and the United States. He is a member of the Design Management Institute (DMI), and has lectured about corporate identity, branding, advertising, and marketing at workshops and conferences in Europe and the United States.
Well written and easy to read, it is also comprehensive enough to suit the 'dabbler' who wants to learn about a particular methodology but doesn't want commit themselves to an entire book on the one approach.. The reader has to be simple minded to say that he or she enjoyed this book. Like much of Sheapard's later output, "Stars Seen Through Stone" skirts the edges of greatness but manages to just miss, because of a penchant for going on a bit too long (usually in the middle of the tale).
So even if one allowed that "Stars" should be kept in this greatest collection, that leaves "Jailwise,' "Hands Up", "Dead Money," "Jack's Decline" and "Shades." In a collection of only eighteen stories, that's nearly one third of the book! What's worse, there are GREAT stories that could have been republished instead: "Aymara" or "A Wooden Tiger" (from THE ENDS OF THE EARTH collection); "The End of Life as We Know It" (from THE JAGUAR HUNTER collection); and, especially, "Barnacle Bill, the
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